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83 lines
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Markdown
83 lines
3.6 KiB
Markdown
# CIS105: Computer Applications & Information Systems Lect. 10
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## Chapter 10: Business Websites
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### 10.1: Business Website Alternative
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- Web development platforms (WDP): Website creation programs that help non-web developers develop a website for a relatively low price.
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- Web.com, Wix.com, Squarespace.com
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- A great option for business owners
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- Search Engine Optimization
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### 10.2: Early Website Technology
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- Who created Hypertext Markup Language (HTML)?
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- HTML is platform-neutral
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- What happens when you use the internet:
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- You don't visit websites, websites visit you
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- Copies of request kept in client's cache
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```mermaid
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graph LR
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A[You click on hyperlink] --> B[Web server ses HTTP to send copy of request to client]
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```
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### 10.3: Hypertext Markup Language
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- The principal programming language for browsers
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- Elements: HTML represented in the form of tags that are enclosed by brackets: `</>`
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- `<meta></meta>`: Used to help search engines
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- Will include info like web page's author, descriptions, and keywords
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- Called meta keywords or meta-words.
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- Link element: `<a href="www.youtube.com">Youtube</a>`
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- Image element: `<img src="meadow.gif" alt="meadow"></img>`
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- JavaScript: A client-side programming language used to build websites
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- Requires a Java-enabled browser to work
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- Ex: Countdown timer
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### 10.4: Websites Styles & Categories
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- Website categories: Personal, Commercial, Governmental, and **intranet**
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- Static Website (AKA Brochure websites): Content typically designed with HTML; never changes
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- Dynamic Websites: Generate web pages directly from the server depending on the context of the user
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- Ex: Social Media
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- Much more difficult to program, but are much easier to maintain
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### 10.5: Types of Websites
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- Blog: An online diary, originally called a web-log
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- Content Website: typically dispense original content and often supported by advertising
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- Corporate Website: Distribute info about a business
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- Commerce Website (AKA E-Commerce site): to sell goods and services online
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- Search Engine Website: Offers general information and intended to be the entryway to other websites
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- Gaming Website: Typically, games unto themselves; require plug-ins like Adobe Flash, JavaScript, and ActiveX
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- News Websites: Specifically devoted to providing news and commentary
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- School Websites: Typically used by teachers, students, parents, and administrators.
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- Video-sharing websites: Allow users to upload videos for a wider audience
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- Utilizes Users Datagram Protocol (UDP)
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### 10.6: Website Online Software
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- HTML is not a powerful programming language
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- Fat Client: Provides rich functionality on the client side; independent of a central server
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- Ex: Microsoft programs
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- Pros: More functionality, very powerful
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- Cons: Expensive. Requires additional software and set up, requires more processing power
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- Thin Client: A client that depends on a server for computing processing
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- Ex: Web browsers
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- Pros: Platform neutral, cheaper to maintain, better distribution of info
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- Cons: Not as powerful, less functionality, requires refreshing from the user
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### 10.7: Online Advertising
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- Online Advertising: A form of sponsorship that uses the WWW for delivering business-marketing strategies
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- Examples:
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- Search Engine Results
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- Native Advertising
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- Social Network Advertising
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- Banner advertisement
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- Purchasing Online Advertising
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- Cost Per Click (CPC)
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- Cost Per Thousand Impressions (CPM)
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- Cost Per Action (CPA)
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