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Chapter 10: Business Websites 10.1: Business Website Alternative Web development platforms (WDP): Website creation programs that help non-web developers develop a website for a relatively low price. Web.com, Wix.com, Squarespace.com A great option for business owners Search Engine Optimization 10.2: Early Website Technology Who created Hypertext Markup Language (HTML)? HTML is platform-neutral What happens when you use the internet: You don't visit websites, websites visit you Copies of request kept in client's cache mermaid graph LR
A [ You click on hyperlink ] --> B [ Web server ses HTTP to send copy of request to client ] graph LR
A [ You click on hyperlink ] --> B [ Web server ses HTTP to send copy of request to client ] 1 2
10.3: Hypertext Markup Language The principal programming language for browsers Elements: HTML represented in the form of tags that are enclosed by brackets: </> <meta></meta>: Used to help search engines Will include info like web page's author, descriptions, and keywords Called meta keywords or meta-words. Link element: <a href="www.youtube.com">Youtube</a> Image element: <img src="meadow.gif" alt="meadow"></img> JavaScript: A client-side programming language used to build websites Requires a Java-enabled browser to work Ex: Countdown timer 10.4: Websites Styles & Categories Website categories: Personal, Commercial, Governmental, and intranet Static Website (AKA Brochure websites): Content typically designed with HTML; never changes Dynamic Websites: Generate web pages directly from the server depending on the context of the user Ex: Social Media Much more difficult to program, but are much easier to maintain 10.5: Types of Websites Blog: An online diary, originally called a web-log Content Website: typically dispense original content and often supported by advertising Corporate Website: Distribute info about a business Commerce Website (AKA E-Commerce site): to sell goods and services online Search Engine Website: Offers general information and intended to be the entryway to other websites Gaming Website: Typically, games unto themselves; require plug-ins like Adobe Flash, JavaScript, and ActiveX News Websites: Specifically devoted to providing news and commentary School Websites: Typically used by teachers, students, parents, and administrators. Video-sharing websites: Allow users to upload videos for a wider audience Utilizes Users Datagram Protocol (UDP) 10.6: Website Online Software HTML is not a powerful programming language Fat Client: Provides rich functionality on the client side; independent of a central server Ex: Microsoft programs Pros: More functionality, very powerful Cons: Expensive. Requires additional software and set up, requires more processing power Thin Client: A client that depends on a server for computing processing Ex: Web browsers Pros: Platform neutral, cheaper to maintain, better distribution of info Cons: Not as powerful, less functionality, requires refreshing from the user 10.7: Online Advertising Online Advertising: A form of sponsorship that uses the WWW for delivering business-marketing strategies Examples: Search Engine Results Native Advertising Social Network Advertising Banner advertisement Purchasing Online Advertising Cost Per Click (CPC) Cost Per Thousand Impressions (CPM) Cost Per Action (CPA) `,16))])}const A=a(p,[["render",u]]);export{v as __pageData,A as default};